Travel Intention and Travel Behaviour in the Post-Pandemic Era: Evidence from Vietnam

Tourism is on the pathway of returning and contributes to economic development many countries. Understanding decision-making process tourism customers in post-pandemic context crucial for a strong recovery sector. The paper aims identify determinants travel intention link between behaviour post-COVID-19 pandemic period. A total number 431 questionnaires regarding individual Vietnamese travellers were collected. empirical results reveal that electronic word mouth, crisis management, destination image COVID have positive relationships with intention. Besides, positively linked customers’ during era. By contrast, do not support conclusion relationship risk communication, healthcare system, non-pharmaceutical interventions customers. Finally, practical implications are included enhancing faster